Do you want to get your brand online? You must start with the crucial step — choosing and registering a domain name.
What Is a Domain Name
A Domain Name is a unique name that visitors type into their browser to get to your website (e.g., mywebsite.com or mybusiness.com). It serves as your online identity, telling your visitors who you are and what you do.
It is important that you choose your domain name carefully as how you would choose a business name and logo design, as it affects your branding.
The next section will guide you on how to choose and register a domain name that best defines you and your business.
Steps To Register the Perfect Domain
- Choose Your Domain
- Make It Easy to Remember
- Get Specific
- Target Your Audience
- Protect Your Domain Name
- Check Trademarks
- Reserve Your Domain
- Register Now
1. Choose Your Domain
Your Domain Name should be your business name or related services. Think of something that people can remember — like an acronym or anything that symbolises your business. A catchy and memorable business name is key to successful branding. You can refer to the guide below for character requirements:
There are also a lot of online tools for brainstorming Domain Names. If you have no idea where to start, these tools will certainly help jumpstart your thoughts:
2. Make It Easy To Remember
You can be witty and creative in choosing a domain name, but it's important not to overdo it. Choose a domain name that's easy to remember. Keep it simple by avoiding long words, slang, and technical terms. If people can't remember your domain, they'll be less likely to visit your website and will easily forget about you.
3. Get Specific
To stand out from competitors, your domain name must be unique. Avoid selecting domains that are just variations of existing ones, like adding a hyphen or an "s" at the end. When people mention your website to others, they must get to the right address without any confusion.
4. Target Your Audience
This is where you decide whether you want to go with a .com or something else. If you don't know yet, there are actually countless options to choose from. Knowing your target audience and sticking to the purpose of your website will definitely help narrow your search:
Country Code Domains
If your business has a target market in a specific country, then this is a perfect option. We recommend that businesses of this type use country-specific domains. For example: Australian businesses should register .AU or .COM.AU, while United Kingdom businesses should register .CO.UK or .UK. This helps establish a sense of locality, letting your customers feel that they are dealing with a local business.
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Local Domains
If your business is meant for people in a small area, then this is perfect for you. Using location-specific domain extensions makes your domain easier to find in local searches. Note that Google considers both sides of the "dot" in your domain, so consider the use of new cities including .MELBOURNE, .SYDNEY, .LONDON, .BERLIN, .NYC, .TOKYO, etc. These new domains are great for local businesses and relatively new, so many valuable domains are still available.
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Generic and Global Domains
Don't be limited to the most popular .COM domain. New domain extensions, such as .PLUMBER, .LAWYER, or .CLUB, offers you the opportunity to get a more meaningful name for your business. You can make it personal with .GURU, or more general with .WEBSITE, .XYZ, or .TOP.
Though it never hurts to get .COM, you should 301 redirect to your main site to ensure users reach your website regardless of the domain extension they type.
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5. Protect Your Domain Name
Many brands register multiple domains to protect their trademarks. For example, Facebook has its main domain at facebook.com, but it has other domains to localise its products (e.g., facebook.jp) and ensure users can find them even if they make typographical errors, like typing in facebok.com. They've also registered fb.com to make it easier for people to find them with just a few keystrokes.
There are no limits to the number of domains you can have at Crazy Domains. You can register as many domains as necessary to protect your brand, establish your online presence, and make it convenient for users to find you.
6. Check Trademarks
Before buying a domain, consider a few crucial factors. Some domains are restricted to specific countries or cities, while others depend on the business that's using them. Moreover, trademarks play a significant role. Ensure that the domain you choose is not already trademarked or in use by another business.
There are many localised trademark search tools online, but here's a global tool that you can use:
Always check the spelling of your domain name and make sure it can't be misunderstood or misinterpreted. You don't want your luxury pen website to be the new penisland.com.
7. Reserve Your Domain
Anyone can register a domain, even without a website. Hundreds of new domains are registered every minute. If you have a good idea for a domain name, don't delay in registering it, as it may be taken when you finally decide. Like other webmasters, you can Park Domains if you have an exciting website idea but don't want to commit to hosting it just yet.
8. Register Now
Registering a domain name at Crazy Domains is easy and approved quickly — so you can spend less time registering your website and more time being productive.
Click here now to Register Your Domain Name.
Other Domain Name Related Topics
We've prepared all the relevant information that you need to better understand domain names and how they work. Refer to the guides below, or enter a keyword in the Search Box above to find other articles: