How to View Reports in Email Marketing
Reports in our Email Marketing tool is a feature that helps you get an idea on how effective, based on numbers, the email campaign you sent to your target audience is. It displays useful information like Email Activity and Email Delivery overview as to the percentage of your audience that has engaged to your email – either by clicking and opening the email or subscribing to your email list. It also shows which links got the most clicks in your email.
You’ll learn how to access and view reports of your email campaigns in this guide.
| Step 1. | Access your Email Marketing dashboard. |
| Step 2. | Click the Reports tab. |
| Step 3. | Select the campaign you want to view. |
| Step 4. | Click the Preview button to view the summary report of the selected campaign. |
Or click the View Report button to get a full view and detailed report of the campaign.
Full report window:
Switch your report view by clicking the Email Activity or Email Delivery tab.
And gather helpful information about email campaign activity and email delivery.
Email Activity
Email Activity tab has the following information:
- Email Sent
- Clicked
- Unsubscribe
- CTO (Click-to-Open-Rate)
- CTR (Click-through-rate)
- Opened
- Replied
- Complained
Email Delivery
Email Delivery includes all the information on:
- Sent
- Deliver
- Hard Bounced
- Soft Bounced
- Top Email Services
Having access to these information gives you an idea on what works and what doesn’t in your email campaign. It could be the message, or the design layout that’s affecting the CTA or CTR of your audience.
Learn the do's and don’ts in email marketing and how to build a solid email marketing plan that works first before sending another email campaign to ensure better results and ROI for your business.